[Chobani] actually has shark-like social media people. Anytime I mention Chobani I get like 3 yogurt companies @ing me. They all want to engage on social media about yogurt so bad. It’s scary. I once made a joke about like… some homeless Occupy protester with a giant tub of chobani stinking up the train and Chobani was like ‘AWESOME! What flavor was it?